How to Make a QR Code with Your Logo
Guide · Image Tools
A plain black-and-white QR code works, but it looks generic — a logo in the center makes it instantly recognizable as yours, especially useful on packaging, business cards, or table tents where a shopper sees dozens of QR codes a week and needs a reason to trust which one is legitimate.
Why logos don't break the scan
QR codes are built with error correction — extra redundant data baked into the pattern so the code can still be read even if part of it is damaged, dirty, or covered. At the highest error correction level, a QR code can lose up to about 30% of its data and still scan correctly. A centered logo covering roughly 20% or less of the code stays comfortably inside that safety margin.
Building one in four steps
- Open the QR Code Generator and enter your link, text, or Wi-Fi details.
- Set the error correction level to High — this is what makes room for a logo without breaking the scan.
- Upload your logo and adjust its size until it sits comfortably in the center without touching the three large corner squares (the "finder patterns") — covering those will break scanning regardless of error correction.
- Test the code with your own phone's camera before printing or publishing it anywhere.
Design choices that keep it reliable
- Keep strong contrast between the code and its background — dark modules on a light background scan far more reliably than the reverse or low-contrast color pairs.
- Avoid covering the three corner squares no matter how tempting the design looks — they're what a scanner uses to detect the code's orientation.
- Print at a large enough size for the intended scanning distance — a code meant to be scanned from a few feet away (a poster or storefront window) needs to be noticeably bigger than one on a receipt or business card.
- Always test-scan the final printed version, not just the on-screen preview — printing can shift contrast and sharpness slightly.
Static vs dynamic QR codes
A QR code generated from a direct link is permanent — the destination is baked into the code itself, so it never expires and isn't tracked by a third party. Some "free" QR generators actually create a redirect link instead, which can expire or be shut down later, silently turning a printed code into a dead link months after you've distributed it. A static code encoding your URL directly avoids that entirely.