How to Create SEO-Friendly URL Slugs
Guide · SEO Tools
A slug is the readable part of a URL after the domain — in yoursite.com/how-to-price-dtf-transfers, the slug is how-to-price-dtf-transfers. It's one of the smaller SEO factors on its own, but a messy slug adds up across a whole site and makes URLs harder for both people and search engines to understand at a glance.
What a good slug looks like
- Short and descriptive — enough words to be clear, not a full restated sentence.
- Lowercase, hyphen-separated —
blue-widget-guide, notBlue_Widget_GuideorblueWidgetGuide. - No stop words when avoidable — "a", "the", "and" can usually be dropped without losing meaning.
- Stable over time — changing a slug after a page is indexed and linked elsewhere breaks those links unless you set up a redirect, so get it right early rather than revising it repeatedly.
Common mistakes
| Bad | Better |
|---|---|
| /post?id=48291 | /how-to-price-dtf-transfers |
| /Best-Product-Ever-2026!!! | /best-product-2026 |
| /products/category/subcategory/item-name-with-way-too-many-words-in-it | /products/item-name |
| /página-de-inicio (unencoded special characters) | /pagina-de-inicio |
Turning a title into a slug
- Paste your page title into the Slug Generator.
- It lowercases everything, replaces spaces and special characters with hyphens, and strips anything that isn't URL-safe.
- Trim it down further by hand if the automatic result is still longer than it needs to be — automated conversion handles formatting, not judgment about which words actually matter.